# 1) Find ALL keywords you will ever need (Magic keyword)
At the heart of any good blog or website is a robust keyword research strategy. Without this, you just guess. Both guesswork and SEO are not a good combination. SEMrush has one of the best keyword searchers I have ever used. This is called the Magic Keyword.
In this section of the tool you can find new, extremely profitable keywords and key phrases. All you have to do is enter a query, it can be one phrase, and start building a keyword strategy from there. And this tool protects against idiots, making it ideal for beginners in SEO.
SEMrush‘s Keyword Magic tool can then break the phrase into the following types of queries:
- Broad match – any variation of your keyword in any order
- Phrase Match – Exact keyword phrase in different orders
- Exact match – exact keyword or phrase
- Related – A list of keywords that are similar to your keyword
From here you can make a decision based on all the criteria. I like to search for keywords with high volume and low keyword complexity (KD). This will give the fastest and most profitable results when developing new content.
# 2) Check what your contest belongs to (AKA their top content)
If you have a blog or website for life, you need to know what your competitors are doing. If you do not, you simply leave money (and ratings) on the table. Spying on competitors has never been easier with SEMrush – you are just one click away from all the details you will ever need about your competitors in your niche.
I like to access data about my competitors in the “Main Organic Competitors” section, which you can find in the “Domain Overview” section. In the “Domain Overview” section, you will receive a lot of statistics about your site (or your competitors), as well as an overview of its (their) main competitors.
From here you can go to each of the competitors’ websites and find out why they are ranked, how they are ranked, and what are their most effective keywords. You can then perform a gap analysis between you and them to find gaps in your content strategy.
Once you know where the gaps are, you can start filling in the holes and start filling them. This tool is excellent for operational data and, in my opinion, is significantly superior to the Ahrefs solution, which often uses false and / or inaccurate data. No other tool offers such reliable data and settings as SEMrush . In this context, this is option No. 1 with a significant margin.
# 3) Get a complete overview of social campaigns (and then automate them)
Inside SEMrush, you have the opportunity to give him access to all your channels on social networks – Facebook, Twitter, Instagram. Here you can view interactions with your publications when the best time to publish your content is (based on when most of your subscribers are in networks, and even automate the publication schedule for weeks and months in advance.
You can even install a Chrome add-on called SEMrush Social Media Poster that allows you to post images and articles from your browser – all you have to do is click on the icon (it usually appears inside the images displayed in the main copy of messages). ) This feature and the Chrome add-in are great for more convenient work on social networks.
Bottom line: if you have little time, but you need to gain control over access to social networks, SEMrush has exactly those tools that you need to automate, analyze and improve the efficiency of your social networks.
# 4) It shows how to create a perfectly optimized SEO post
The SEMrush SEO template for beginners in SEO is an absolute GODSEND. How it works is simple: you enter a keyword or phrase that your message will be written about, click “create template”, and SEMrush shows you how to structure your message for maximum traction on Google.
How does the SEMrush SEO template work? Simply:
- Enter a keyword / phrase + click Create SEO Template
- SEMrush then analyzes the top 10 results of the first page of Google
- Thirdly, the template is laid out with everything you need to follow
In the SEO Content Template Guide, you’ll get a list of the top 10 ranking sites, semantic keywords to include in your copy, the number of backlinks you will need to rank, measure your readability, and the exact length of your message.
# 5) Track thousands of your keywords (position tracking)
Google Analytics is great for tracking your site’s progress in real time and on a daily basis. It is also great for analyzing historical data, but sometimes you just need to see what happens to ALL of your ranked keywords in one place. And here SEMrush position tracking comes into play.
You can enter thousands of keywords, retrieve them from the Google Search Console, and track their performance on a daily basis. If they are fine, great. Nothing to do. But if they do not work, you need to find out why. And this tool is the easiest way to massively manage all your ratings in one place.
You get visibility ratings (in percentages), ranking distribution (which page you are on Google on), devices and locations, and whether or not you’re included in your favorite Google snippets. He will even tell you the average position of your site based on your entire portfolio of keywords.
And if this was not enough, you can add a competitor’s domain to the list and see how you compare it with them at the micro and macro levels. The level of detail and useful information contained in position tracking is phenomenal. No other tool, not even the Google Search Console, offers such comprehensive tools for monitoring and analyzing your ranked keywords.
# 6) Find out why other sites are superior to you (spaces in keywords)
I mentioned this before, but as one of the tools of SEMrush# 1, it certainly needs a more detailed explanation. Keyword gaps are the reason your competitors work better than you; they have more keywords on Google and therefore more visibility and more traffic.
Using the Keyword Gaps tool, you can quickly compare up to four domains with your own domain and find out how and where they hit you with keywords. By doing this, you can export the data to a CSV file or spreadsheet and start plotting gaps. And in a few months, after a little grease, these gaps will narrow and your site will be more competitive on Google, which means more traffic and more money.
# 7) SEMrush has the best linking tool
SEMrush prides itself on being one of the best tools for analyzing and collecting backlinks. In this regard, it is very similar to Ahrefs – a very good tool for getting information about backlinks. But what I prefer in SEMrush is ALL the functions that it provides at your disposal.
In the “Link Building” section, you will find several options:
- backlink Analytics
- Audit Backlinks
- Link Building Tool
- Mass analysis
The most useful for those who want to increase the number of backlinks pointing to their site is a tool for creating links. What for? Simple: it gives you a list of potential customers who will almost certainly link to your site if you decide to contact them.
You can then use this tool to isolate potential sites for backlinks . Inside the data stream of potential customers, which is based on your specific niche, you will find data on the authority of the domain of the sites, the relevance of the domain and the health of the domain – you want all of them to be good and high.
And if you don’t want to manually email these people, you can add a mailbox to SEMrush, set up an automatic message and let SEMrush send emails around the clock, earning potentially thousands of new backlinks for your site.
SEMrush Prices and why you should probably invest …
The above points will only scratch the surface of what you can do with SEMrush . As a tool to improve your site’s SEO and overall Google rankings, nothing else comes close to SEMrush– it is pretty much in its own league. That is why it is used by the largest media and publishers on the planet. You can check out the reviews for SEMrush here for a wider overview of its features.
SEMrush offers many packages; personally, I use $ 99 a month, as it gives me everything I need – and much more. I know that 99 dollars a month seems like big money, but you cannot look at it as outgoing money; SEMrush is an investment in the growth of your site. With it, you will find profitable gaps in the content, holes in your SEO and new keywords that you can use to generate thousands of dollars of additional income.
Bottom line: if you are serious about your website, blog or e-commerce store and don’t use SEMrush … you basically leave money, keywords and ratings on the table. In this day and age, you simply cannot afford not to use a tool like SEMrush .