SEMrush took a unique approach to keyword research, bringing together all the comprehensive keyword research tools that anyone could request in one place: the Keyword Magic tool. Entering just one seed keyword will be enough for you to create an entire keyword around it. The tool now supports 30 countries with over 4.5 billion keywords in total, and our keyword database continues to expand at a very rapid pace.
But, as with any other advanced tool, users need to be guided by Keyword Magic to make the most of its resources. In this guide, we’ll cover two common content creation scenarios that cannot be successful without keyword research:
- Case 1: Finding keywords for your article structure
- Case 2: How to stand out
Case 1: Finding keywords for your article structure
Writing in the age of digital marketing is not just inspiration; it is much more strategic and much less poetic. How to create content that will be found by your target audience is critical, and you can’t make it happen without strategy and SEO.
I have been fueling the idea of writing an article on the behavior of the dog’s tail for a long time. I came up with this while watching my dog, which was consumed (I can’t think of a better word for this action) with chasing and eating its tail like crazy (or crazy dog).
So I used this topic as an example query with the Keyword Magic Tool to find out if someone is looking for the same thing. I found out that I am not the only dog owner concerned about my dog’s very strange behavior:
The importance of title keywords
For your convenience, all keywords will be classified into groups by search topic (see the menu on the left in the image below). In this article, we’ll target high-volume “realistic” keywords that could take you to the top of search results, so it’s a good idea to sort all groups by volume:
The volume of keywords in the title, headings and paragraphs of your article should go down accordingly. Keywords with the highest volume should be in your title, keywords with medium volume should be in your titles, and those with the lowest volume can be used in your paragraphs.
When scrolling through your list, click on the “+” button next to the keywords you like best to send them to Keyword Analyzer – a type of keyword repository where you can study your keywords in more detail.
In the Keyword Analyzer, click “Update metrics” to update the keyword data. Evaluate your selected keywords in terms of volume, keyword difficulty, click potential, and top competitors:
Then you can start narrowing your list until you have two or three keyword options that work best for you.
For example, of all the verbs that can be used to describe the sacred action of eating, chewing, chasing, biting or licking a tail, I noticed that the keywords chase, chew and bite result in the best volume (among 1 and 3K), so include them in the title of my article:
Chasing, chewing, biting: a quick guide to dog tail behavior
Why do I think this is a good title?
a) It is short (below 70 characters and within 8-12 words).
b) It is actionable – I promise to guide the reader to an answer.
c) It is optimized for search engines and readers.
Using keywords in titles
The H1 tag indicates your most important topic and the other H tags denote subtopics.
- Your H1 should be as close as possible to your title, so we will leave the same or similar text.
- The title of a page is what you see on the SERPs, and an H1 is what you see as a title on the page. Remember the ‘one article = one H1’ rule.
We know at least five things that dogs do with their tails: chase, bite, chew, lick, gnaw and eat. And this is our approximate structure for our H2s.
For each of these keywords, we’ll create a separate tab in the Keyword Magic Tool:
You can play with filters to:
- Include or exclude certain words from your keyword.
- Set the exact number of words in your keyword phrase.
- Set your preferred volume range.
Everyone knows that long-tail keywords are good for your website. The grouping feature of the Keyword Magic tool helps you find long-tail combinations with exactly the same text that people are looking for:
You can hide groups that are not relevant (for example, cats ) by clicking on the “eye” icon next to the group. When going through the list of suggested keywords, send all the keywords that interest you to the Keyword Analyzer.
After adding your words of interest to Keyword Analyzer, you can select the top 10 to 10 keywords in terms of volume, KD, click potential and competitors. This is important information! Some keywords can be quite loud, but very “weak” competitors, in which case you should try.
Keywords with the highest search volume should go in your H2 (and H3, if applicable), just make sure that it is not greater than the volume of the title keywords:
Using keywords in paragraphs
Once your header structure looks nice and organized, start thinking about what keywords you want to use in your paragraphs, but always avoid putting your content in keywords. You want to educate your reader first and provide them with the information they need using related keywords. Filling in keywords deactivates readers and is a bad signal for search engines.
To help you determine which keywords are best to use, analyze your collection of keywords in Keyword Analyzer and focus on those with less volume than those used for your titles and title. FYI, you can still use the keywords you used in your headings in paragraphs, just be sure to modify them or combine them with other words or phrases.
A few tips before starting the ball rolling.
- As much as we try to please bots when writing our content, it needs to be humanly friendly in the first place.
- Remember that your content must be easily searchable. Most people examine the headlines and the article to determine if an article will be valuable to them before reading it and some will only read sections of interest. Therefore, make it easier for readers to use detailed headings, bullets, lists and short paragraphs that allow them to find their points of interest.
- And finally, make your part worth reading with valuable information; don’t create content just to create content.
Your Meta Description
There is one more important area that needs keywords: the meta description. One of the first things people see when your article appears on the SERPs is a brief summary of your text for a page. If it is relevant to the query, people will want to read it.
Try not to overstuff him with keywords, but definitely make sure he has keywords that your target audience is interested in.
Successful SEO requires several interrelated activities on all fronts: competition, keywords, link building, on-page and technical optimization. This creates a need for several tools, which is expensive.
Case 2: How to stand out
In this chapter, you will learn the steps necessary to help your company gain more visibility on search engine results pages.
There are several types of text that can result in a highlighted snippet: lists (ordered and unordered), text snippets (usually in the form of a response), headings, bookmarks and tables.
Based on that, I can think of at least three ways to stand out with my dog story.
They usually come as stretches of prominence, as you may have noticed.
However, be careful: if you have a list that you want to display in the search results, remember to write codes (OLs for ordered lists or ULs for unordered lists). This knowledge is basic, but essential for content creators.
If you want Google to compile a list based on your titles, make sure they are super logical. Let’s say you want to go in search of the question What is my dog saying with his tail?
Remember that your titles will not be treated as such if you do not back them up with text. A header always implies that there must be at least one sentence to follow to explain it in more detail.
That’s when you provide an answer to a question that bothers many people in the first paragraph of the article. Sometimes, Google gathers a response from different parts of your text.
So, if you don’t want to worry about lists (which is understandable), go with a question and answer paragraph. I will guide you through this using the SEMrush Keyword Magic Tool.
Find frequently asked questions
Say you want to stand out for the answer. Why do dogs chase their tails? This, however, may not be the exact phrase that people are looking for: they may omit ‘do’ or use the possessive pronoun ‘mine’.
To find this out, go to Keyword Magic, enter your initial keywords – dog, tail and chase – and click on the “Questions” button to get keywords in the form of a question:
As you can see, the most popular question for dog owners is why dogs chase their tails and their volume is almost 10K. But, before hitting a hasty retreat, delayed by the thought of stiff competition, find out who is ranked for that keyword: send it to Keyword Analyzer, update your metrics and click on “Top Competitors”.
The same applies to other keywords. Don’t judge a keyword by its volume. Instead, assess how difficult the competition will be if you use it, and take it from there. If you’re just starting out, place your bet on long-tail keywords.
Analyze the featured snippets they trigger
These stretches will be the key to your success. In the Semrush Keyword Magic Tool, click on the “SERP” icon to see the snapshot snapshot highlighted:
You should find out:
- Who entered the highlighted section.
- What was your exact question and answer?
- What keywords they used.
- How long your response has been.
As a result of a quick analysis, I found that
- My competitor is not Wikipedia. Hence they are beatable.
- His exact question was’ Why do dogs chase their tails? ‘.
- Your answer was gathered from different areas of two paragraphs somewhere in the middle of your article. We found this out by looking at their page.
- The keywords they used were tail, chase, dogs, behavior, chew and lick .
- His answer was 46 words, so I will also point to that.
Use data like this when composing your answer.
Consider this section of Google as well: it should give you a good idea of how people tend to ask your question:
Before making your final decision on which keywords to use in yours, hopefully, soon, highlighted (that said the law of attraction doesn’t work), delve deep into Keyword Analyzer and get the latest information on the difficulty and the competing for your keywords.
Its perfect setting is high volume, low-KD, long-tail keywords. If you find that your competitors are difficult to compete, switch to longer keyword combinations with medium volume.
Optimize your images with keywords
If you don’t want Google to randomly choose a photo to accompany your featured snippet, make sure your images are optimized (this means adding an alt description to them).
I hope that you now have an understanding of where your writing should begin.
Magic keyword for PPC in Semrush
Creating high quality, optimized content is just one area of application for the Keyword Magic Tool: if your budget allows, you can also use it to create PPC themed campaigns. We know that it takes time for SEO efforts to produce their first roots and recordings. PPC is different in that it helps you to catch some extra traffic in a very short time.
If you are a PPC expert who wants to launch a themed PPC campaign that will lead to a special occasion, Semrush Keyword Magic will also be useful. Simply define your campaign topics, segment your audience and budget, and let the tools do the rest for you.