If you’ve never heard of SEMrush, I would recommend you rush there. The website manages the complex aspects of spying on your competitors and understanding what they are doing right and wrong. This is included in the game for all e-commerce stores, because SEO, backlinks and other referrals provide most of the traffic you receive.
In general, SEMrush provides an online search engine for inserting the URL of a website and viewing all kinds of metrics and reports about that website.
For example, if you want to see the keywords your competitor is targeting, one of the SEMrush graphs provides this information.
What reports make SEMrush great for spying on a contest?
It depends on the plan for which you pay, but you can really go to the site and go to the site for free if you want. A quick search shows everything from which video ads are used to promote the site to the total number of backlinks and where they come from.
So, how do you peep and outgrow your competitors with SEMrush ? Let’s take a look.
Step 1: select a competitor for the target and search
As we already said, there are many plans in SEMrush . Thus, you can technically run 10,000 reports per day and manage an unlimited number of projects. However, for this lesson we only want to see one project, so many of the results of the service are free.
Note: You may need to provide your website with your email address in order to receive additional 10 requests.
By SEMRush’s page mainpage and paste the URL of your competitor.
As an example, I use the Boll and Branch gasket website. So let’s say I run a business that competes with them.
After pasting into the URL, click the Search button to continue.
Step 2: domain analytics overview
After the first search, you will see an onslaught of interesting data about your competitor. The first module that displays is the Domain Analytics tab.
The Overview section serves as one of the most comprehensive parts of the assessment: details of organic search, paid search, trackbacks, and ad serving.
This gives you a solid idea of how most of the traffic is sent to you by a competitor, allowing you to develop a strategy to knock them out. For example, one of the modules highlights the main organic keywords. Position on Google, volume and processor are all displayed directly on the overview page. This can come in handy when you’re trying to get Google rankings for certain keywords, or you might realize that a keyword isn’t worth the time or money.
Charts of organic competitors also provide interesting information. Because you can’t even know about all your competitors. Or maybe one of these competitors has the best SEO tactics you can pull from.
The Link Domains section contains some of the most up-to-date information on the website. Not only can you view where most of the website traffic is happening, but you can click the mouse to see how valuable this business domain is. This list also provides ideas on where you could advertise or receive sponsored content.
Using reference domains for outreach work
Of course, analyzing which domains belong to your competitors does more than spy on other companies. The main reason you will use this feature is to contact companies to publish guests.
For example, we can see that our competitor in the screenshot has several backlinks from several blogs and podcasts. Who says our hypothetical business cannot contact these sites and is mentioned in their articles?
For example, some may allow you to write your own guest messages for free. The list in SEMrush provides a collection of sites that are most likely in your industry, and you already know that they work with other companies in the industry.
Therefore, we highly recommend SEMRush for offsite guest performances.
Step 3: Keyword Testing
The keyword analytics section extends the review we talked about above with details about the exact keywords your competitor is targeting. The nice thing is that you get information about the volume of the keyword, which destination URLs, and even about which keyword is trending.
In addition, a list of competitive keywords for organizers can be useful for consolidating all the companies with which you may have to worry, along with the power of SEO that each of them has. I find this interesting because you can also use some SEMrush tools when deciding whether your business is viable.
Step 4: Immersive Advertising
After checking the organic search and referrals, you can go to the advertising information. We like it for several reasons. First of all, it sets some guidelines and ideas for you when you think about the advertising you are going to pay for. In addition, you can browse things like prices, product names, volume and more.
We also recommend switching to the breakdown of landing pages. Click on all landing pages to see how your competitor improves conversions with these long form websites. As with most lists on SEMRush’s , you can call the full report if you want.
I also like that you can see sample ads for a competitor. For example, if you want to do this with a more intriguing ad copy or set up other ways to expel them, this might be the place to go.
Step 5: work with projects
Although you have to pay to use the project feature in SEMrush, this is certainly worth mentioning because projects are more likely to sell you on the product.
The whole goal of the project is to start a global campaign to compete with other companies and learn from their own victories and mistakes. For example, one of the projects is the creation of SEO ideas. Another section provides details about the proper management of social networks.
What else can you expect in the projects section?
- Organic Traffic Data
- PPC Keyword Tools
- Reverse link audit
- Brand monitoring
- Position tracking
- Site audit
Is SEMrush suitable for your business?
Keep in mind that premium plans start at $ 69.95 per month, so if you want access to 10,000 per report, 3,000 per day reports and five projects with your plan, this gives you solid value for your money.
Regarding the use of SEMRush for your business, I would recommend it to companies that can afford the price. If you don’t feel that it will hurt you too much when you start with the launch, it is absolutely worth the money. You must increase your conversions and a common understanding of how to sell your online store against competitors.