If you have never heard of SEMrush, I recommend that you run there. The site manages the complicated facets of spying on your competitors and understanding what they are doing right and wrong. This happens in all e-commerce stores, as SEO, backlinks and other referrals provide most of the traffic you receive.
Overall, the SEMrush program provides an online search engine for you to paste a website URL and see all kinds of metrics and reports about that website.
For example, if you want to see which keywords your competitor is targeting, one of the charts in SEMrush provides this information.
Which reports make SEMrush great for spying on your competition?
It depends on the plan you pay for, but you can access the site and administer a site for free if you wish. A quick search reveals everything from the video advertising being used to promote a website to the total number of backlinks and where they come from.
So, how do you spy and outperform your competitors with SEMrush ? Let’s take a look.
Step 1: Choose a competitor to target and complete the survey
As we said before, many plans are available with SEMrush. Therefore, you can technically run 10,000 reports per day and manage an unlimited number of projects. However, for this tutorial, we just want to observe one project, so many of the results of the service are free.
Note: You may have to provide the website with your email address to receive additional 10 requests for free.
I’m going to SEMrush mainpage and paste in your competitor’s URL.
As an example, I am using the luxury bedding website from Boll and Branch. So, let’s say I run a business that competes with them.
After pasting the URL, click the Search button to proceed.
Step 2: Analyze the Analytics domain
When you display your first survey, you’ll see a lot of interesting data about your competitor. The first module that appears is the Domain Analysis tab.
The Overview section serves as one of the most comprehensive parts of the assessment, with details on organic search, paid search, backlinks and display of advertising.
This gives you a solid idea of how most of the traffic is sent to your competitor, allowing you to establish a strategy for overcoming them. For example, one of the modules highlights the main organic keywords. Google position, volume and CPU are displayed on the overview page. This can be useful when trying to move up in the Google ranking for certain keywords, or you may find that a keyword is not worth spending time or money on.
The graphics of the organic competitor also present some interesting information. Because you may not even know about all of your competitors. Or perhaps one of these competitors has better SEO tactics from which you can draw.
The Referring Domains section contains some of the most pertinent information on the website. Not only can you see where most of the website traffic comes from, but you can also click to assess the importance of that referral domain to the company. In addition, this list provides ideas for where you can advertise or get sponsored content.
Use referral domains for outreach
Of course, analyzing which domains refer to your competitors does more than spy on other companies. The main reason why you will use this feature is to contact companies to post comments.
For example, we can see that our competitor on the screen has some backlinks from some blogs and podcasts. Who said that our hypothetical company cannot contact these sites and be mentioned in their articles?
For example, some of them may allow you to write your own guest posts for free. The list on SEMrush offers a collection of sites that are most likely in your industry, and you already know that they are partners with other companies in the industry.
Therefore, we strongly recommend SEMRush for guest posting disclosure.
Step 3: Check out the keyword analysis
The keyword analysis section expands on the overview we talked about above, with details on the exact keywords that are targeted by the competitor. What’s cool is that you get information about the volume of keywords, what URLs are being targeted, and even how much the keyword is trending.
The list of competitors for organic keywords is also useful, consolidating all the companies you may have to worry about, along with the SEO power each has. I find this interesting, because you can also use some of SEMrush’s tools when deciding whether your business is viable or not.
Step 4: Dive into Advertising Information
After verifying searches and organic references, you can move on to advertising information. We like this for a few reasons. First, it establishes some points of reference and ideas for you when you think about the advertising you’re going to pay for. In addition, you can view items such as prices, product titles, volume and more.
We also recommend that you go to the list of landing pages. Click through to all landing pages to gauge how your competitor improves conversions with these long-form sites. As with most lists in SEMRush , you can play the full report if you want.
I also like the fact that you can see some examples of ads for the competitor. For example, if you want to make them with a more intriguing ad copy or establish other ways to overcome them, this may be the place to do it.
Step 5: Get started with projects
Although you must pay to use the projects feature in SEMrush, it is certainly worth mentioning, due to the fact that projects are likely to sell you in the product.
The aim of an entire project is to launch a global campaign to compete with other companies and learn from their own triumphs and mistakes. For example, one of the projects is about generating SEO ideas. Another provides details for managing your social media in the right way.
What else can you expect to find in the projects section?
- Organic traffic information
- PPC Keyword Tools
- Backlink Audit
- Brand monitoring
- Position tracking
- Site audit
Is SEMrush ideal for your business?
Keep in mind that premium plans start at $ 69.95 per month, so if you want access to 10,000 results per report, 3,000 reports per day and five projects with your plan, this offers solid value for your money.
As for using SEMRush for your business, I recommend it to companies that can pay the price. If you don’t feel like it will hurt you too much when starting with a startup, it’s worth the money. You are bound to boost your conversions and your general understanding of how to market your online store against competitors.