Those who work with digital marketing know the importance of constantly improving their strategies to achieve increasingly better results.
Paying attention to the competition and the performance of your page helps to have more assertiveness in the actions of your business, repair the flaws found and deliver quality content to your audience.
There are several online tools that can be used to enhance your digital marketing strategy. Among them is SEMRush, which can be used in the free version or in the paid versions to have access to more features.
Still don’t know this tool?
In today’s text, you will learn all the advantages of SEMrush and learn how to use it.
What is SEMrush?
SEMrush is a web analytics tool responsible for delivering consolidated data about user searches and positioning in Google’s SERP (its placement in search results). You can use it both to get results about your domain and that of your competitors.
As it is recognized as a complete competition analysis service, SEMrush has been increasingly used by professionals in their SEO strategies.
Anyone who works with content production, directly or indirectly, knows that it is not enough to just write good texts for your page to position itself well on Google and other search engines.
It is necessary to be aware of what the audience is looking for in order to deliver something attractive, valuable and that stands out in the middle of all other internet pages.
Filling all the requirements on your own can be tricky, especially in the digital environment, where competition is already high and continues to grow exponentially.
What is SEMrush for?
By delivering relevant data about user behavior, SEMrush allows you to discover the best marketing strategies and stand out from your competitors.
With this tool, it is possible to analyze several factors, such as:
the most relevant keywords for your business;
the placement of your keywords in organic searches;
the advertising strategies most used by the competition and the results obtained in each of them;
the backlinks of your page or other sites in your niche;
among other relevant information.
Using the SEMrush functionalities you can then see what is going right and wrong for your competitors, monitor the performance of your page and find out what can be done to make your site rank better.
Differences between the free version and the paid version
Those who cannot invest now or are not willing to pay a monthly fee for the platform can use SEMrush for free. However, this version imposes several limitations that prevent you from taking full advantage of the tool.
In the free version, for example, there is a limit of 10 searches per day, while the simpler paid plan allows you to make 3,000 requests for analytical reports daily.
Another disadvantage concerns the number of results per search. If you use SEMrush for free, you will be able to examine only 10 results.
Therefore, when searching for a specific domain, you will only have access to the first 10 keywords listed for it, while, in the cheapest paid version, 10,000 results will appear.
If your intention is really to invest in content marketing , it is recommended to subscribe to one of the paid versions of the tool to have access to all the features and benefits that SEMrush offers.
There are Pro, Guru, Business and Enterprise plans, which have different advantages for subscribers, according to the needs of your business.
How to use SEMRush
After creating an account at SEMRush and confirming it in your email, just log in to the website to access the home panel.
SEMrush – SEMrush home page
On the dashboard, you will find the search bar, where you can enter the domain you want to monitor performance. We remind you that the page can be both your business and your competitors’.
In the side menu, you will find the Tool Panel s, where the various functionalities of SEMrush are located. Each of them presents complete and detailed reports on specific items of the researched domain.
SEMrush – tool panel
Knowing how to use the tool and what each resource informs can be the missing piece for your digital marketing strategy to generate even better results.
We will present an overview of the tool and detail some of the most important features, so that you can see how you can benefit from its use.
To analyze a domain, you must enter the desired address in the search bar. Stay tuned, because after indicating the domain, it is necessary to specify the country, because only then SEMrush will be able to locate it correctly.
This section provides access to general information about the number of keywords for which that site leads, the backlinks that lead to that page, competitors and detailed information about organic and paid searches.
SEMrush – domain analysis overview page
To view this data separately and in detail, simply navigate through the subsections of the side menu.
Next, we will specify what each one analyzes.
Here, you can find reports related to organic research, such as:
main keywords that generate traffic to that site;
which are the main organic competitors in the domain; and
ranking of its contents for certain keywords.
This is a good feature for you to analyze variations in the positioning of your page or that of a competitor, and to better understand what is attracting the attention of the audience.
With this functionality, SEMrush presents reports with information about the links that point to your website.
Backlinks on authoritative domains are critical to increasing the credibility of your page, just as backlinks from untrusted sites can be detrimental to your placement in search engines.
Observing the data presented here will help you to understand how the profile of the backlinks is affecting the ranking of your pages. This allows you to think of strategies to improve your performance in this regard.
From here, you can draw ideas from partnerships or themes to create very attractive content, which may interest the most authoritative domains and generate new backlinks to your page.
The factors analyzed by this functionality are the same as those for organic research, but refer to information from advertising campaigns , that is, paid surveys for the domain surveyed.
With this tool, you can find out what products your competitors are selling and in what ways they are outperforming your strategies.
In PLA research, data are presented about the positions of the product listing ads, who are the main competitors of the domain searched and the texts they are used in the ads.
Analyzing SEMrush’s display media data serves to observe how the ads of competing companies are being projected .
Here, you can see which strategies are having the best conversion results and which are the formats that attract the most potential customers to the pages searched.
If you need to know if your target audience is showing more interest in content in text or video format, for example, display media reports will help you better understand this behavior.
This section provides an overview of the main metrics used by the researched domain.
You can use this SEMrush functionality to understand your competitors’ strengths and weaknesses and compare your page with theirs, to learn what can be done to improve your performance.
Here, you can also check where the traffic from the domain you are searching for comes from, who your most active Affiliates are and which domains have authority and can serve as good sources of backlinks.
Domain vs. domain
This tool makes it possible to compare up to 5 domains, and you can use it to analyze your main competitors.
Simply enter the domains you want to compare and select the type of keyword you want to analyze. You can choose organic, paid or PLA keywords.
For a more advanced search, you can also select what you want to analyze, such as the common or unique keywords for each domain.
SEMrush generates all comparative reports on the domains entered, their positions in the organic search results for the same terms, the average search volume for these words, cost per click, among other things.
Exploring the data and analyzing it carefully will help you to efficiently understand your competitors.
This feature serves as a guide for anyone who needs to find the right keywords for their content to rank well and attract traffic.
If you have a website about dog clothes, for example, you can use the functionality to check the competition for the keywords you want to use in your content.
Thus, you can find a specific and little explored niche , in which you are more likely to stand out, such as clothes for large dogs .
Here, you can also check the corresponding keywords related to the ones you are looking for, the organic search results for each one, and the ad histories.
Keyword Magic tool
By accessing this tool and entering a keyword, you have access to thousands of keyword suggestions in the same niche .
Several filters are available for you to do an in-depth search, organize the results and be able to find the ideal keywords to improve the ranking of your page.
Keyword Magic is interesting for those who need to develop varied content on the same subject or stand out in a high competition niche.
After all, the tool allows you to discover long tail keywords , which increase your chances of standing out and positioning well in searches.
If you search for the keyword juice, you will notice that the search volume is immense and, therefore, it is difficult to compete with competitors, especially if they are more recognized in the market.
You can use Keyword Magic filters to find variations and check words that can give you a competitive advantage, such as detox juice and passion fruit juice , for example.
If you are still unsure whether it is worth paying for a SEMrush plan, know that free access to this incredible feature will expire soon after the trial period.
After setting up your website as a SEMrush project, you have access to several tools that help you analyze your domain’s visibility in detail.
With Site Audit, for example, you can browse a certain page and find what can be done to improve your SEO techniques.
With the Position Tracking tool, you can monitor a website’s keyword ranking to measure the success of a marketing strategy.
In the On Page SEO Tracker, you can find optimization tips so that your site occupies higher positions in Google searches.
In addition to these, there are some other tools available to help increase the quality of your domain.
This is a new SEMrush tool that contains reports on keywords and backlinks.
This functionality is exactly the same as we mentioned earlier with the name Domain x domain .
As the Gap Analysis section is recent in SEMrush, it was still possible to find the same data in the two options in the side profile.
However, everything indicates that the change will soon be definitive and the comparison data between domains will be found only here.
Gaps in backlinks
Here you can also enter up to 5 domains for SEMrush to analyze backlinks.
To compare your website and the pages of your competitors, just enter the addresses in the search fields and wait for the tool to generate the backlink profile data for each of them.
This functionality is extremely useful, as it helps you discover opportunities for backlinks that are not yet being explored.
With this information in hand, you are able to direct your strategies to achieve positively recognized domains in the market, which can contribute to increasing your credibility.
This SEMrush functionality introduces you to topics related to your search that are generating greater audience engagement.
The idea is that you can analyze what your competitors are sharing and what the results are, to understand exactly the type of content that must be shared to stand out in your niche.
Let’s assume that you are an entrepreneur who has a virtual accessories store and needs to increase sales for Valentine’s Day.
You can use the tool to search for gifts for boyfriends to see the most relevant subtopics on the topic.
The report will show what is being sought most and which options require the least effort to be promoted.
With these data in hand, you will be able to develop more assertive approaches, which will make your content stand out from the competition .
SEMrush – Topic Research tool page image
SEO Content Template
In this section, Content Producers will find several important SEO tips for creating quality texts.
You must choose a keyword, define the country, state and city and click on Create SEO Template .
SEMrush analyzes the 10 best-positioned pages on Google for that specific keyword and gives you recommendations so that your content can position itself well in searches.
Here, you’ll be able to see exactly how your competitors are using the keywords in your content and be inspired to create a text that stands out.
If you choose the term veganism , for example, you will receive a list of related keywords to enrich your text, such as plant origin , vegan diet and products without animal origin .
In addition, you will have tips on how to create the title, headings, meta description and texts in the ideal size and with the best use of the selected keywords.
Lead Generation tool
Lead Generation is a widget that you can add to your page to, as the name says, help you generate more leads for your business.
With this tool, you offer your website visitors a free SEO audit, requiring only the registration of the user’s URL and e-mail address.
The data obtained with this resource can – and should – be included in your contact base, so that you start to nurture the relationship with these leads and increase the chances of conversion.
Time to start!
Given so many features, it is impossible to ignore the importance of SEMrush in building a good digital marketing strategy.
If your intention is to attract traffic, differentiate yourself from the competition and optimize your page, SEMrush is a fundamental tool for you.
Despite being an intuitive and easy to navigate platform, SEMrush’s features analyze a lot of relevant information. This can make users need time and practice to be able to discover everything it has to offer.
So, don’t worry about understanding all the details, sections and reports early on. With use, you will be able to better understand how your resources work, learn to read reports, and use your data to enhance your content.
We hope you enjoyed this content and are able to enjoy all the advantages of SEMrush on your page.
To learn more important techniques for reaching the top positions on Google, check out our post with everything you need to know about SEO .