Are you looking for a SEMRush (SEMrush.com) review? The digital marketing space is extremely competitive. Therefore, you will need competitor tracking, analysis and research tools, such as SEMrush.
SEMrush allows you to do keyword research, tracking the competition, complete site audits, backlink analysis, content management, mobile search tracking, location and more.
Although SEMrush is not cheap, it is certainly worth the investment if you are operating an online business. In this Review of SEMrush , I will try to provide as much information as possible. The goal here is to help you make an informational decision.
SEMRush Analyze 2020
Note: I will try to update this review of SEMrush as soon as possible to provide the latest information.
Whether you are a startup or an established online business. SEMRush is definitely a tool that you must add to your digital marketing tool belt. In fact, big companies like PayPal, Forbes, Philips, etc. use SEMrush.
With more than 20 tools and reports, I will try to review the main features and functions that you will use as an SEO professional, content marketer, social media manager or beginner. Without further ado, let’s start with this SEMrush review for 2020 and why it is a mandatory SEO toolkit.
Because I Highly recommended SEMRush
- Competition Research Effectiveness100%100%
- Backlink Analytics100%100%
- Keyword position tracking tool100%100%
- Clarity of the page audit100%100%
- Cost of use90%90%
Click here to get your free trial today!
Disclosure of my SEMrush review
Smart Affiliate Hub is a website created after the discovery of the affiliate marketing platform, Rich Affiliate. In the last 2 years, I analyzed products and services directly related to digital marketing and how to make money online.
With so many options available on the market, it is easy to choose the wrong product, thus wasting your money and time. Therefore, the purpose of Smart Affiliate Hub is to inform and recommend products that I personally use.
SEMrush is one of the many tools I use to operate Smart Affiliate Hub. With that said, I want to fully disclose that I am affiliated with SEMrush.
In this article, it will contain my SEMrush affiliate links. If you sign up using my affiliate link, I will receive payment from SEMrush for sending them a referral.
However, during the SEMrush free trial period, you will not be charged. They require your credit card information if you decide to continue using SEMrush after the free trial period.
If SEMrush is not for you, just send an email regarding the cancellation a day or two before the test finish date and you will not be charged.
What SEMrush offers
Ranking the right keywords is very important. This will help you target the right type of audience for your business.
It not only helps you identify new keywords to rank, it also displays the keywords you are already ranked on.
What I really like about SEMrush is the ability to research keywords and ideas for content.
The magic keyword tool is available in the SEMrush package.
It contains more than two million keywords in its database. This will allow you to find tons of new keywords for your business.
To use this tool, just type in any keyword you are thinking of and it will populate a list of long tail keywords for you.
In doing so, he showed me 1,285 possible keywords.
You will also receive the following data:
- Find and use long-tail keywords.
- Average monthly search volume.
- A graph showing the trend.
- How difficult it is to rank for specific keywords.
- Cost per click if I decide to use PPC ads.
- Competition when using Google Ads.
- Results on the search engine results page.
The keyword analyzer allows you to explore up to 1,000 selected keywords.
After selecting your keywords, you can segment your keywords, send them to other tools, such as position tracking, and export the data to a spreadsheet.
The position tracking tool provides weekly updates on how you and your competitors are ranking these keywords.
You can also review specific pages (which are ranked for those keywords) on your site to see if they need to be improved.
What I really like is being able to track who my main competitors are for the specific keyword.
The organic search tool allows you to find and learn everything about the keywords you currently rank and also about your competitors.
If you click the Overview tab, you’ll receive a graph that shows your keyword’s growth over time.
By default, but can be changed. The SEMrush organic search position list will first display the highest monthly search volume.
SEMrush not only allows you to search for new keywords, but it can also help you learn more about your own website.
After reviewing my own website, I had no idea that I was ranking for certain keywords.
For more information about your domain, simply access the domain overview and enter your root domain.
It is based on organic and paid search traffic for the keywords in the SEMrush database. Therefore, it is just an estimate of your traffic count.
However, I am impressed by the amount of information provided to you through the domain overview, such as:
- The amount of organic traffic that your site is receiving.
- The amount of paid traffic that your website is receiving.
- The main organic keywords that are bringing traffic to your website.
- A graph showing the positions of your keywords.
- The number of backlinks from referring domains
- Visual representations of your organic and paid keywords.
- Its main competitors, as well as mapping positions based on the number of keywords and organic search traffic.
- A graph showing the top paid keywords that drive traffic to your site.
- A graph showing the paid position of the keywords you target using PPC.
- A chart showing your main competitors in PPC, as well as mapping positions.
- Some samples of your PPC ads.
- Backlinks that refer to your site, including the top anchor and domain.
- A graph showing organic traffic and paid traffic.
- Featuring the most popular indexed pages on your site, which are linked by other domains.
You can learn more about each data by clicking on the metric that most interests you in the full report.
Found in competitive research along with the Domain Overview, is the Keyword Gap Tool.
SEMrush’s keyword difference tool allows you to see how your site competes with others who are targeting the same keywords as you.
The tool will display a list of keywords that you and your competitors have in common. There you will find the ratings for you and your competitors.
The data will also include information such as search volume, cost per click, competition for Google Ads, and the difficulty of ranking the keywords displayed.
Backlinks are considered to be one of the most important signals that search engines use to determine the quality of each page.
They use backlinks to measure how other people feel about the site / post / page.
It actually makes sense …
You probably won’t link to a page if you don’t find any value on it.
SEMrush’s backlink analysis tool analyzes and displays the total backlinks to your website (and also to your competitors).
- Types of backlinks (text, image, form, table).
- Referral categories and domains.
- Link attributes.
- TLD distributions (.com, .gov, .edu, .net, etc.).
- Countries from which you are receiving backlinks.
- Upper anchors and upper anchor terms.
With the SEMrush website audit tool, you can check your website to see if there are any problems with it.
I’ll crawl 100 of my pages to use as an example:
Although it shows that the integrity of my site is 85% (which is very good). I still have a lot of room for improvement.
As you can see, according to the SEMrush audit tool, the top 10% of the sites have 92% of the site’s integrity. That’s where I want to be eventually.
Nothing is worse than having backlinks from untrusted sources.
By not rejecting unwanted backlinks, this can affect your ranking / reputation.
SEMrush’s backlink audit tool allows you to review the backlinks and reject them.
How much does SEMrush cost?
SEMrush offers different plans at various prices. It all depends on what your search engine optimization needs are.
SEMrush Pro: $ 99.95 per month
SErrush Pros Includes:
- 10,000 results per report.
- 3,000 reports per day.
- 5 projects you can create.
- 500 keywords to keep up with daily updates.
- 100,000 pages to crawl per month.
- 20,000 pages to be crawled per project.
- 500 units of SEO ideas.
- 30 pages per organic traffic insight campaign.
- 50 social profiles for monitoring.
- 10 social profiles for posting.
- 5 scheduled PDF reports.
- 1 check for plagiarism per month.
SEMrush Guru: $ 199.95 per month
SEMrush Guru includes:
- 30,000 results per report.
- 5,000 reports per day.
- 50 projects.
- 1,500 keywords to keep up with daily updates.
- 300,000 pages to crawl per month
- 20,000 pages to be crawled per project.
- 800 units of SEO ideas
- 40 pages per organic traffic insight campaign
- 100 social profiles for monitoring
- 30 social profiles for posting
- 20 scheduled PDF reports
- Branded PDF reports
- 5 plagiarism checks per month
SEMrush Business: $ 399.95 per month
SEMrush Business includes:
- 50,000 results per report.
- 10,000 reports per day.
- 200 projects.
- 5,000 keywords to track.
- 1,000,000 pages to crawl per month.
- 100,000 pages to be crawled per project.
- 2,000 units of SEO ideas.
- 50 pages per organic traffic insight campaign.
- 300 social profiles for monitoring.
- 50 social profiles for posting.
- 50 PDF reports scheduled.
- Branded PDF reports.
- White label PDF reports.
- Multi-user management.
- 10 check for plagiarism per month.
SEMrush plans (savings included)
If you choose to pay annually instead of monthly, you will obtain additional savings as follows:
SEMrush Annual Pro Plan: $ 999.36 (usually $ 1,119.40)
SEMrush guru’s annual plan: $ 1,999.44 (usually $ 2399.40)
SEMrush annual business plan: $ 3,999.36 (usually $ 4,799.40)
Although the price is not cheap, you can try it during the free trial to see if this tool is for you!
My final thoughts on SEMrush
In my opinion, after trying SEMRush for a few hours. I concluded that it is an incredible tool for online companies that want to improve their website to improve search engine traffic and PPC.
I’ve used many other keyword research tools before, but none of them come close to SEMrush in terms of information and metrics.
But for beginners, I can definitely see a problem with a lot of information. But this can be corrected over time.
The good news is that SEMrush is an established company with a lot of excellent information to help its users. So there should be no problems with using SEMrush as long as you ask for help.
With that said, I recommend SEMrush as the SEO toolkit for optimizing your website.