SEMRUSH GUIDE: WHAT IS THIS SEO TOOL AND MANUAL TO GET THE MOST OUT OF IT + VIDEO + INFOGRAPHIC
In the modern world of Digital Marketing it is practically impossible to go far without the use of analysis and automation tools.
Everything becomes easier when we master the use of tools such as SEMRush, which even being paid, its price calmly justifies the results that can be achieved. Now, it also comes with a free version that makes limited but very useful queries possible.
This SEO tool is one of the most powerful of all available for Spanish-speaking countries and is mandatory for all companies and people who want to achieve significant results in their search engine optimization strategies.
In this guide I want to share how to use SEMRush from the beginning, let’s go ahead
It will show how:
- Enter competitors and their keyword ranking
- Finding the best SEO keywords
- Generate SEO reports if you are working with clients
- The additional information you can get from SEMRush
Introduction to SEMRush
The best way to really learn all this information is to go ahead and open SEMRush. Once you have opened it, I recommend that you do the same actions that I show you in this guide.
So if you have not already done so, go ahead and open SEMRush to access all the functions that we are going to see.
Ok, now we are ready to start!
The SEMRush Dashboard
The first thing we want to do in SEMRush (which you can do from the dashboard once you’re signed in or directly from the SEMRush home page), enter your domain name in the main search box. After entering your domain name, click on domain analysis> overview in the menu on the left. This will give you an overview of your own website or that of your competition. We are going to see our competitors in a few minutes, but before doing so, we want to start with our own site so that we have a better idea of where we are in relation to the competition.
Now this is going to give you, as you’ve probably guessed by now, an overview of all the data for that particular domain. Here you will have:
- Volume number of organic search traffic
- Paid search traffic volume
- Main organic keywords
- Main competitors
- Competitive positioning map
- Backlinks that point to your site
Clicking on the number of the organic search traffic volume (or accessing Domain Analysis> Organic Research> Positions) will take you to a graphical view of the keywords, including additional information such as search positions, search volume, cost per click, pages, traffic and more. So there are a lot of options here. You can even search for specific keywords. So you can get top-notch information, you can see how much organic and paid traffic your site receives, how many keywords they have in the first rankings and how many backlinks it has got. You have already started well!
Let’s go back to the domain summary screen for a second, you will also notice that when you browse certain sections, like the main organic keywords, you can click “view for report” at the bottom of the list to be led to a complete list of keywords.
If you want to download all this information in a report, you can simply click the PDF button at the top of the report and you can send the report by email, schedule the report to be sent later, and even mark it if you need to send it to a client.
How to find the competition?
Now that you have more information about the site you’re working with, I want you to take a look at who your current organic competitors are. To do this, I’m going to head over to the domain analysis section and click on the competitors in the organic research section. Here we are going to see the competitor’s positioning map that you saw on the general summary screen. This chart will help you see where you are ranked compared to the competition in terms of the number of keywords and the total amount of traffic this site actually receives. This will tell you who your main competitors are. By clicking on one of the circles, the system will take us to more detailed information about this particular competitor.
When you do, you will see that this will take you back to the domain summary screen where we can get a good idea of organic search traffic volume, paid search, backlinks, keywords, and everything else we look at for our own site. But I’m going to go back to the last page because there is a lot of valuable data here below the map.
Below the graph you will find a complete list of all your organic competitors. So you will see for this particular site, which is a huge website, there are 67,678 organic competitors on the list. Even if it was a smaller site and the list could have fifty competitors or even a hundred competitors, this saves you a tremendous amount of time by having your competitors and all the information you need about them in just a few clicks.
There are a few things I’d like to take a look at here. Let’s focus on the first columns.
- Level of competition: It is based on the number of keywords that the site ranks and the number of common keywords it has with that competitor.
- Common Keywords – This is purely the number of keywords you have in common with that particular competitor.
- SE Keywords: The number of keywords that drive traffic to your website.
All this data is based on the positions of the first hundred results of the search results.
Now that you have a complete list of your competitors, you are sure to want to dive a little deeper. To do this, click on the number in the column of common keywords for one of your competitors. This is going to take you to a tool called Domain vs. Domain, so you can take a look at all the specific keywords that you have compared to a competitor (or several).
Analyzing the competition
Now that we know who the competitors are, we want to start analyzing their strategies, determining which keywords are going to follow and how they are going to do it. So let’s start with taking the top immediate competitor we find in the common keywords section and put their URL in the search box at the top of the page.
Returning to the domain analysis section under organic research, we want to see the position report to see where our competitor is in terms of keyword positioning. This will give us an overview of the search performance of the competitors, the amount of traffic the site receives and the value of that traffic and we will be able to know if they use paid advertising. The graph here will show you if they are experiencing an increase or decrease in traffic so you can see if they have a successful campaign in progress.
There are two big columns that you should really pay attention to here:
1.Trafic% : is the amount of traffic to a site generated by this keyword. So in this case you can see almost thirty two percent of the traffic this site is generated by that particular keyword in this first column.
2. Competition : Competition is based on a scale of zero to one, being one of the toughest. This is going to help you determine if this keyword is really worth pursuing.
Using this chart, you can review and order the different keywords to see if there are keywords that you think will work for your site. So when you find the ones you need, you can further explore that specific keyword to discover how the competition is promoting them.
An easier way to do this is to download the list by clicking the export button at the top of the graph. Use this list to find the keywords that your competitors are ranking less effectively for your site to take advantage of. Once you’ve filtered the list, you can sort by the keywords that have the highest search volume, and you can start exploring those keywords. This is going to give you a basis for finding potential keywords to go even further.
This article will be constantly updated with more information about this wonderful tool. So far I hope it has been very useful.