Digital marketing does not have to be difficult and several companies are focused on offering other companies a way to exploit their online competition and promote their brand more easily on the internet.
Want to know what SEMrush is and how to get started, but you don’t have time to read the entire article? Press play and listen to the full audio version!
As a professional focused on SEO, you don’t just formulate strategies and execute them. A big part of the process is tracking and understanding your website’s performance.
Are your keywords generating more leads or just disorganizing your site?
Are you targeting the right audience?
How are your competitors doing?
You wouldn’t know these answers if you just searched your website and created techniques and ways to improve your business. You need to know exactly where you need improvements and how to apply them.
In this post, we will explain what SEMrush is and the main information to start using this super known software on the market. Let’s start!
What is SEMrush ?
SEMrush is one of the best paid SEO software, useful for doing keyword research and for conducting analysis on strategic reviews on a website.
Expanding your organic traffic is not simple. It requires a considerable measure of investment, research and efforts to discover high-performing keywords. A highlight among the best approaches to discover beneficial keywords is to research your rivals.
In the case of finding and examining the keywords used by the best sites and sites in your industry, you will improve your thinking about the most efficient method for devising a flawless content creation technique to build overall search engine traffic.
You will need to dive deeply to get to know the elements that make up the SEMrush audit to discover everything it offers.
How SEMrush works
SEMrush is a digital marketing package complete with tools for all of the following professional services:
- SEO (search engine optimization)
- PPC (pay-per-click advertising)
- Keyword search
- Competitive analysis
- Social media
- Public relations
- Content Marketing Strategies and more!
There are two ways to collect data in SEMrush .
The first way is to use the search bar to generate reports on domains and keywords. Use it to research your competitor’s online strategy and find valuable keywords to target with your own campaigns.
Choosing your toolkit
By subscribing to SEMrush , you have access to all the reports and tools offered. However, it may be that you may not need to use all of the reports to obtain the necessary data. And if you’re just starting out, you may not know where to start.
Selected report and tool menus make it easy for people to find specific tools for their jobs.
There is a toolkit for SEO, Advertising, Social Media, Content Marketing and Competitive Research.
By choosing the toolkit that best suits your needs, you can simplify your menu and go directly to the search most applicable to your job.
In the search bar you type in a domain and SEMrush will present you with all the information it has available to study the website consulted.
There will be quick links to access more detailed reports that analyze backlinks, organic and paid keywords and more.
You can find the main competitors, keywords, backlinks, advertising history of any website and more, just by clicking on a Domain Overview.
Then, the left navigation menu can be used to switch between deeper reports without having to enter a query again in the search bar.
It is also easy to search the database for a keyword. Just type the word or phrase in the search bar and SEMrush will populate a Keyword Overview report with all the information about that search term.
From that point, the user can analyze from top-level metrics to more detailed reports with phrase-matching keywords, semantic keyword groups, keyword difficulty, cost-per-click and more.
For an in-depth keyword research experience, use the Keyword Magic Tool. This tool can generate millions of related keywords and place them in groups to help you mentally organize your search.
Starting a project
SEMrush projects offer additional tracking and analysis tools to help you monitor everything about a website’s online visibility.
The Site Audit, Positioning Tracking, Social Media Poster and On Page SEO tools are just some of the Design tools that help you manage your website.
As your Project gathers data over time, the main panel and the SEO panel will present a summary of your website’s progress. For a complete list of Design tools, watch the video below:
You can also export data sheets whenever you want to save your research and analysis. If you want to make your data more presentable, you can also create customized PDF reports in the ‘ My Reports ‘ section.
Thus, it is easy to use them in presentations to the team and customers, showing how the strategies created were based, the data that corroborate the actions, etc.
SEMrush has several report templates (monthly SEO reports, basic SEO audits, etc.) and the ability to customize reports according to your needs.
The analysis of tools such as Positioning Control, Website Auditing, Social Media Tracker, among others, can all be integrated with research data in a PDF. In addition to SEMrush data, you can add your own screenshots and widgets from Google Analytics and Google Search Console.
If you work with clients, these reports may also have a brand and a white seal (with a commercial signature) to create a professional look.
How much does SEMrush cost?
SEMrush offers three options for monthly subscriptions: Pro for $ 99.95, Guru for $ 199.95 and Business from $ 399.95.
All three plans are recurring subscriptions. You can purchase a monthly subscription and automatically bill on the same calendar day each month, or you can choose an annual plan and make a one-time payment annually.
For digital agencies and internal SEO and SEM teams, SEMrush offers plans with multiple licenses. Depending on your company’s needs, you can define the number of user licenses and customize SEMrush products.
To start using a corporate account, simply send a request to sales executives via firstname.lastname@example.org .
There is also the option to sign up for a free subscription with limited access.
After registering on the site, you will receive a free account that allows you to make 10 SEMrush requests per day.
With a free subscription, only 10 results per report will be displayed. And you can update your account at any time.
Learning how to use SEMrush in the most effective way will be different for each person. The reports and tools simply offer so much data that it will take some time to become familiar with all that the system has to offer and that can help you.
So, if you are willing to hire the paid package of the tool, know initially if it will meet some initial objectives. So, you have time to learn the new features and add them to your digital marketing strategy.
All of this analysis is important to establish new business goals.
Are we going to start today to change the relevance and quality of your blog/website content? Book a free Audio Marketing consultancy with our experts. It will be a pleasure to help you reach your marketing goals!
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